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Excellent! This book allowed me to get out of the business that I spent a few years unsuccessfully trying to perform a CPR on and to get involved (successfully) with the business that I would never even attempt to join before I read this book! I literally force everybody on my team to study this book and also The Four Hour Work Week. Success in small business is more achievable than most of business owners think and "small" business can generate rather "big" money turned out!
The book addresses probably all of the aspects of small business development and the most important lesson that it teaches - it's not the business that fails, it's the business owner's inability to run it successfully.
I have a university degree in economics and most of the stuff this book has I didn't hear from my professors about. The matter of fact I think this book gave me more helpful information about how to run my business than four years in college!
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I really enjoyed this book. As an entrepreneur, it can be challenging to keep a positive mindset and focused on one's goals and reasons for being in business in the first place. This book does a great job of explaining the laws of attraction, gestation, and action. What I took away is primarily the vision, visualization, and affirmation work that I'm incorporating into my morning routine after meditation. I can't speak for it's effectiveness quite yet; however, I do feel my mindset is more focused.
The chapters on elevator speeches, unique selling proposition, ideal customer, and benefits were very helpful. There are 1000's of books on those subjects and I believe the authors here do a superb job of making these concepts more accessible and useful.
I believe the weakness of the book is action. While the book speaks of the necessity of action, the exercises are really about developing one's mindset. Perhaps it's the chapter that gets into marketing where this is more glaring. Even the recommended reading doesn't give one much to go on. Perhaps adding Guerilla Marketing for Consultants would help complete the program. The information on creating a compelling advertisement is very useful and concise.
Overall this book attempts much and succeeds.
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This Book is life changing for those that are willing to follow the steps. The business knowledge is incredible and makes you look at the things that so many business owners pass over because they are working in their business instead of on their business.
Greg D'Amico
CEO Efficience
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I'm really enjoying the book. Although, I will warn, that it is more for those who already have a business then for those just starting one but it is still very helpful for motivation and creating a plan. I still highly recommend it.
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I thought "The Answer" was an outstanding read. It does an exceptional job of combining powerful research from the fields of neuroscience, quantum physics, and other disciplines with practical, results-oriented business strategy. For me, it brought credibility to some of the most important concepts regarding the Law of Attraction. Likewise, it highlighted some critical success strategies for business owners (much like some of the E-Myth content). All of that combined with a friendly, down-to earth writing style and a collection of excellent real-world examples. This book will go on my list of recommended reading for clients and readers due to its accessibility and real-world application.
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